What Happens if CBS Pulls the Plug on Nielsen Ratings “Big Bang Theory” and “NCIS” data won’t go away — it’ll just get really expensive Tony Maglio and Tim Baysinger December 20, 2018 @ 12:44 PM Share on Social Media Share on Facebook Share on X (formerly Twitter) Share on LinkedIn Share on Email Photo: Bill Inoshita/CBS Read Next John Masius, Emmy-Winning 'St. Elsewhere' Producer and Creator of 'Touched by an Angel,' Dies at 75 Comments