What Happens if CBS Pulls the Plug on Nielsen Ratings “Big Bang Theory” and “NCIS” data won’t go away — it’ll just get really expensive Photo: Bill Inoshita/CBS Tony Maglio and Tim Baysinger December 20, 2018 @ 12:44 PM Share on Social Media Read Next 'SNL' : Kristen Wiig's Aunt Linda Returns to Weekend Update to Trash 'The Bear,' 'Barbie' and 'Oppenheimer' Comments