What Zynga’s $1.8 Billion Purchase of Peak Games Means for Global Mobile Games Market

“Consolidation is going to happen in the mobile games space,” Zynga’s president of publishing Bernard Kim tells TheWrap

Mobile game publisher Zynga’s $1.8 billion deal to acquire Turkish game developer Peak Games will expand Zynga’s reach into rapidly growing Asian game markets, a valuable demographic for the industry and an area where the San Francisco-based company doesn’t yet have a strong foothold.

Istanbul-based Peak Games said its two biggest markets by user count are the United States, followed closely by Japan. Residents of China and South Korea, meanwhile, are also increasingly adopting mobile games, making eastward expansion a desirable move for Zynga.

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Samson Amore

Reporter • samson.amore@thewrap.com • Twitter: @Samsonamore