Where Have All the Cord-Cutters Gone? Not to Live TV Streaming Services

vMVPDs are facing “same problems” as traditional TV, according to nScreenMedia CEO Colin Dixon

Americans are cutting the cord more than ever before, but live TV streaming services are failing to attract  customers bailing on cable and satellite. 

In fact, some Virtual Multichannel Video Programming Distributors (vMVPDs) are losing ground. AT&T Now — the recently-rebranded DirecTV Now — has shed nearly 500,000 subscribers in the last year, falling to about 1.3 million customers overall, according to data from Leichtman Research Group. Others, like Sling TV, have barely grown — moving from 2.3 million to almost 2.5 million customers in the last year. 

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44