Where Quibi Went Wrong: A Lack of Business Agility | PRO Insight

The short-lived streaming start-up had plenty of talent and content but couldn’t adapt to changing circumstances in a hyper-competitive space

Only six months after its launch, short-form video streaming startup Quibi announced it is now officially shutting down after it failed to attract any buyers. The news is not entirely surprising: Quibi has been struggling almost since the very start.

While paid subscriber numbers have never been made public, analysts estimate the numbers were profoundly underwhelming and that Quibi would miss its paid subscriber goal for the first year by the millions. Just look at its performance on Apple’s App Store: the app dropped out of the top 50 list a week after it went live on April 6th and never recovered.

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Tien Tzuo

Tien Tzuo is CEO and Founder of Zuora (NYSE: ZUO), the leading subscription economy SaaS provider. Born out of Tzuo's experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following Tzuo's roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, “SUBSCRIBED: Why the Subscription Model Will be Your Company's Future - and What to Do About It.”