Clubhouse Threat: Tech Giants That Should Be Most Worried

”I think Clubhouse has created its own version of social media that we have not had before,“ Omdia analyst Sarah Henschel says

Clubhouse, the new app designed for real-time audio conversations, should scare tech powerhouses like Spotify and Facebook, analysts tell TheWrap.

The free app that has spawned countless talk sessions hosted by everyday people (as well as celebrities and CEOs like Elon Musk) is unquestionably having a moment — going from about 2 million weekly users at the start of the year to 10 million as of Friday. It doesn’t hurt that many users simply want to see who will pop up on Clubhouse next: In addition to Musk, Oprah Winfrey and Joe Rogan are just a few names among the eclectic mix of celebrities who’ve jumped on Clubhouse recently.

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Sean Burch

Tech reporter • • @SeanB44