Why Streamers Prefer a Hit TV Series to a Hit Movie

”It’s the amount of time that eyeballs are on a movie vs. a television series,“ entertainment attorney Vanessa Roman says

Netflix this week announced a new star-studded slate of feature filns for 2021, including at least 70 titles as part of its plan to draw in subscribers with at least one movie every week. While this bold move suggests a strategic decision to lure and keep subscribers, some entertainment industry watchers suggest that a hit TV series — more so than a movie — may bring a streaming service more bang for its buck.

“It’s the amount of time that eyeballs are on a movie vs. a television series,” said Vanessa Roman, an entertainment partner at Akin Gump Strauss Hauer & Feld. “In the streamers’ eyes, all that matters is (what) turns into eyeballs.”

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Diane Haithman

Senior Entertainment Business Reporter • diane@thewrap.com • @dhaithman