Why Netflix’s Mobile-Only Bet in India Matters

As subscriber growth slows, India could add tens of millions of new viewers and serve as a testing ground for the streaming giant

Netflix has a bit of a problem. It needs to add more subscribers to its already robust 150 million global customer base at the same time it’s reaching a saturation point in the U.S.

Tucked into the company’s recent note to investors, following its lackluster second quarter earnings report, Netflix unveiled a new plan that could spur its next wave of loyal viewers: a cheap, mobile-only subscription for India.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44