Why ‘Brave New World’ and Other Originals Won’t Make or Break Peacock

”We don’t necessarily have to lean as heavily on originals to drive acquisition,“ streaming service’s chief Matt Strauss tells TheWrap

Peacock isn’t betting the house on whether viewers want to travel to New London.

The NBCUniversal-backed streaming service, which finally rolls out nationwide Wednesday, is banking on something else to lure subscribers, and in the process carve out a place in the ultra-competitive streaming space: The ability for viewers to subscribe to the service for free.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays