Why CBS and Turner Have 900 Million Reasons to Welcome Back March Madness

CBS Sports chief Sean McManus not worried about sports’ pandemic-era TV declines

CBS and Turner have many reasons to be glad that March Madness is returning this year. Roughly 900 million reasons.

Following a lost year when the NCAA’s annual spring tournament became the first big sports casualty of the COVID-19 pandemic last March, the competition returns next Thursday with some pandemic-era tweaks: games played in just one state (Indiana) and a slightly different broadcast schedule.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays