Why Facebook Wants to Play Matchmaker for 200 Million Singles

The social network needs Dating to boost a flagging metric: time spent on Facebook

With the launch of Facebook Dating in the U.S. on Thursday, the social media giant wants to help you find your significant other — or, at least, your next hot date.

Is the free (and ad-free) service simply a benevolent offering from CEO-turned-Cupid Mark Zuckerberg? Or a sign the social network is simply running out of ideas?

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44