Why ‘Hamilton’ on Disney+ Could Spark More Demand for Filmed Broadway Shows

“Most producers are afraid of cannibalizing the production’s ticket sales,” BroadwayHD co-founder Stewart Lane says

No one has sat in the audience of a Broadway theater since March, and they won’t until at least January. But even before the novel coronavirus pandemic brought Broadway to its knees, enjoying the New York institution was no Sunday in the park.

The success of “Hamilton” on Disney+, however, could help change that. The release of “Hamilton,” which was originally set to debut in theaters in October 2021, drove roughly 1 million Disney+ mobile downloads over its Fourth of July debut weekend, according to data shared by Sensor Tower. Disney hasn’t released viewership figures, or how many new subscribers “Hamilton” might have generated.

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Trey Williams

Trey Williams

Film Reporter covering the biz • trey.williams@thewrap.com • Twitter: @trey3williams