Why HBO Max Must Outmuscle HBO to Succeed

Upcoming streaming service will be a boon for HBO subscribers, but what about everyone else?

WarnerMedia made it abundantly clear how much it values its current HBO subscribers, who are the centerpiece of its streaming play — HBO Max.

“Everything starts with HBO,” WarnerMedia entertainment chairman Bob Greenblatt proclaimed Tuesday during an Investor Day event to promote the new service.

Become a member to read more.

Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays

Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44