Why iHeartMedia CEO Bob Pittman Is Doubling Down on Podcasts

“Just like in the TV or movie business, if you have a first look that is inherently an advantage and we intend to use that,” Pittman told an investor conference Thursday

IHeartMedia chief executive Bob Pittman said Thursday that the radio company plans to double down on its podcast efforts after podcast revenue doubled during the second quarter of this year.

At the Bank of America Securities virtual conference on Thursday, Pittman and chief operating and financial officer Rich Bressler said iHeartMedia plans to continue producing and acquiring new podcasts after reporting podcast revenue grew 103% year-over-year in Q2 this year. (Revenue generated so far this year by podcasts is up 92%, the company said in its earnings report released Aug. 6.)

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Samson Amore

Reporter • samson.amore@thewrap.com • Twitter: @Samsonamore