Why Many Video Publishers Think Roku Beats Amazon’s Fire TV Despite Growth in Active Users

”Amazon is surprisingly green when it comes to selling or swapping OTT promotional opportunities,“ one executive says

Amazon’s Fire TV may have Roku beat on the number of monthly active users, but many U.S. video publishers say they are finding greater reach audience development opportunities on Roku.

In interviews with seven small and medium-sized streaming companies with monthly viewers from 100,000 to 10 million-plus, a reoccurring takeaway was that compared to Amazon’s Fire TV and Apple TV, Roku is winning their hearts — for now.

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