Why Netflix’s New Top 10 Lists Are More About Marketing Than Transparency

Netflix has been criticized for keeping its viewership data under lock and key

Netflix is finally allowing its users to see what others are watching on its popular platform. But that does not mean Netflix is loosening its ironclad grip on viewership data.

On Monday, Netflix launched a new “Top 10” feature that lists the “most popular” TV series and movies on the streaming service, which will be updated daily. But is it a bid to be more transparent by showing exactly what the most-consumed content is each day, or just another marketing ploy for its own stuff?

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays