Why Oscars Remain Big Money for ABC Despite Expected Record-Low Audience

Fading awards show still brings in millions for the Disney-owned network

When the Oscars take place next Sunday, it’s pretty much a guarantee the 2021 show will suffer the same fate that has bedeviled award show siblings in the last year: Record-low viewership that is down catastrophically from the year before.

And yet, the Academy Awards remain incredibly valuable to ABC, with the network charging advertisers around $2 million per spot, according to Variety. (The network has not responded to TheWrap’s request for comment on the price.)

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays