Why the New England Patriots, Archie Andrews and (Yes) Roseanne Are TV’s Social Media MVPs of the Week

An NFL team, a “Riverdale” fan-favorite and a departed member of the Conner family had viewers talking passionately on social media over the past seven days.

Last Updated: October 18, 2018 @ 1:00 PM

The Wrap has partnered with Canvs, the emotion measurement AI company, for a weekly look at some of the characters and personalities that have TV viewers the most worked up on social media. The data below covers Oct. 10-16 and is drawn from the most emotionally reacted-to television programs, including broadcast, cable, streaming and PPV.

NBC’s broadcast of the NFL game between the Kansas City Chiefs and the New England Patriots got people talking to the tune of 91,161 Emotional Reactions (ERs), more than any other airing during the period measured. It was a close game that had fans for both sides emoting on social media, especially when the Chiefs tied it up at 40-all in the last three minutes. But the Pats pulled off a final field goal to take the win — and earn the most ERs.

The third-season premiere of “Riverdale” on The CW generated 25,326 ERs, with the character Archie Andrews (portrayed by KJ Apa) driving a critical mass of viewers’ emotional reactions. People had plenty to say about Archie being on trial for a murder he didn’t commit, and eventually (spoiler alert) taking a plea deal to serve time in juvenile detention. Some questioned if he’s actually an idiot, or if it’s all part of a bigger plan.

Roseanne Barr may not have actually appeared (as her now-deceased namesake character) in ABC’s new spinoff “The Conners,” which premiered Tuesday night (12,368 ERs), but she — and/or her character — drove tons of fans’ emotional reactions nonetheless. Some viewers talked about missing her but being glad that the rest of the family still has a place on TV, while others expressed strong opinions about how ABC approached her off-screen death.