”If a network sees that they can get 5 million people watching someone play a video game, they’re going to broadcast it,“ Roush tells TheWrap
Veteran game show and reality television producer Jim Roush recently joined video game content production company Subnation as an investor and senior advisor in charge of production to help the company make new content that appeals to households across America.
Roush wants to introduce gaming content to a larger audience with El Segundo-based Subnation. After 10 years as executive vice president of production at Mark Burnett Productions, Roush launched and oversaw production on shows including “The Voice,” “Shark Tank,” and “Are You Smarter Than a 5th Grader,” as well as The Emmys and People’s Choice Awards. Roush also worked on “The Price is Right” and “Family Feud.”