Why Verve Gave Up Packaging Fees – While Bigger Hollywood Agencies Will Fight to Keep Them

There’s a big difference between how the top agencies in Hollywood and the WGA’s latest signee do business

Verve last week became the most prominent agency to agree to the Writers Guild of America’s new Code of Conduct for talent agencies — breaking with its competitors by renouncing packaging fees on film and TV projects. But while the decision is an interesting turn in the weeks-long stalemate between Hollywood writers and agencies, Verve is likely to be an outlier among its peers.

In signing onto the code, Verve agreed it will not be involved with two practices WGA has called conflicts of interests for agencies: TV packaging and affiliate-owned production. But Verve is a much smaller outfit compared to the top four agencies — CAA, UTA, WME and ICM Partners — who represent more than 75% of Hollywood talent. It’s also relatively new, founded in 2010 with just 30 agents.

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Jeremy Fuster

Box Office Reporter • jeremy.fuster@thewrap.com • Twitter: @jeremyfuster