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‘Wife Swap’ Producer Restructures L.A. Arm

Current programming will be handled by two executives

"Wife Swap" producer RDF USA has reshaped its Los Angeles operations, dividing day-to-day programming responsibilities between Claire O’Donohoe and Mike Duffy.

O’Donohoe will be in charge of programming already in production, while Duffy will handle development. Both will get executive VP titles and will report to newly hired chief creative officer Natalka Znak.

"This new structure is evidence of a renewed focus and increased investment in the creative side of our production business," said Grant Mansfield, RDF USA’s chief executive. "With Natalka at the helm and Claire and Mike by her side, we’re aiming to establish a one-stop shop where we create, develop and produce all our shows in-house."

The changes complete a transition that started last year, when former CEO Chris Coelen unexpectedly left the company; he was replaced by Mansfield.

Coelen has formed his own production company for scripted and unscripted programming and is understood to be staffing up, industry insiders said.

Duffy has been with RDF since 2007, working on shows such as TLC’s "One Big Happy Family," which he created. He had been senior VP of both current and development.

O’Donohoe came to RDF last year and had previously been a freelance producer on British series such as "Big Brother" and "Hell’s Kitchen." She’ll now work on shows such as ABC’s "Secret Millionaire" and VH1’s "The Price of Beauty."

Unaffected by the changes: Lauren Gellert, RDF’s senior VP based in New York. She reports to Znak.