Will Spotify Earnings Show That Podcasts Can Drive Subscriptions?

Streaming giant is on the verge of hitting 150 million paying customers, but its podcast push remains in question

With Spotify set to report its Q4 earnings on Wednesday, it’s worth asking: Has the streaming giant’s big bet on podcasting actually helped it gain more subscribers?

It’s a timely question, and not just because of Spotify’s earnings date. A recent report from Citi warned Spotify has “not seen a material positive inflection in app downloads or Premium subscriptions” from its podcast push. Spotify did not respond to TheWrap’s request for comment.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44