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WME-IMG Owner Renames Parent Company Endeavor

Ari Emanuel and Patrick Whitesell remain in power of newly-named entity

WME-IMG has changed the name of its six-letter parent company, which will now be called Endeavor.

A throwback to the agency that Ari Emanuel co-founded 1997, where he met his current co-CEO Patrick Whitesell, the refreshed name will continue to manage all portfolio companies including powerhouse talent agency WME and New York-based fashion and events company IMG.

“WME-IMG represented a pivotal moment in our company’s history, but it does not accurately reflect the extent of our diversity or indicate where we’re headed,” Emanuel said in a statement.

Emanuel and Whitesell remain in power and have seats on the Endeavor board. WME represents some of the biggest stars and content makers in Hollywood.
Last year, the company closed a juggernaut acquisition of pay-per-view sports mint Ultimate Fighting Championship.

In August, the company was infused with a $1.1 billion investment which saw its valuation soar to $6.3 billion, up from its $5.5 billion valuation last year.

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