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WSJ Names New L.A. Bureau Chief, Entertainment Editor

Paper promotes tech reporter Rob Guth, Disney and music beat writer Ethan Smith

The Wall Street Journal made a pair of notable changes to its West Coast bureau org chart on Tuesday.

The paper appointed Rob Guth, its tech reporter and “Bill Gates chronicler,” to Los Angeles bureau chief.

Ethan Smith, who covers the Walt Disney Company and music industry for the Journal, was promoted to entertainment news editor.

WSJ editor Robert Thomson announced the moves in a memo (via Deadline):

The tone of life in Hollywood is about to take a turn for the sophisticated with the appointment of Rob Guth, our esteemed tech reporter and Bill Gates chronicler from San Francisco, as LA bureau chief. Elsewhere on the LA credits, Ethan Smith is taking on a new, enhanced role as Entertainment News Editor in the bureau. A member of the bureau since 2003, Ethan has broken a string of stories on major mergers and moguls. In his new role, he will be the prime reporter and shepherd of our Hollywood entertainment coverage. Before joining the Journal, Ethan worked as a freelance writer and in staff jobs at New York magazine, the Industry Standard, and Entertainment Weekly.

[Image via Newseum.org]