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Kids love The New Day, and WWE loves their merchandise sales — it’s a (wrestling) match made in Booty-O’s Heaven.
Over their three-year history as a hugely successful three-man tag team, Big E, Kofi Kingston and Xavier Woods have sold unicorn horns, cereal and ice cream pops (among other goodies, which we’re told may soon include pancake mix) primarily to children, so presenting the trio as “the “good guys” is good for business. And to a publicly traded corporation in the midst of its “PG Era,” well, you do the math on how valuable all of that family friendly twerking and trombone-playing is.
Vince McMahon’s accountants certainly have.
Also Read: Sounds Like Dolph Ziggler May Be Leaving WWE Soon - And Possibly for Fox News (Audio)
But considering how “face turns” (a villain becoming a good guy) and “heel turns” (the opposite) are a common thing in WWE and a necessary storyline tool, can The New Day ever actually break bad? Big E — real name Ettore Ewen — isn’t sure, though he thought they’d be there by now.
“After we dropped the titles to Sheamus and Cesaro about a year ago, I really thought that’s where we were headed,” he told TheWrap during a recent interview. “I think there was a lot of feeling that we were stale, and we kind of felt that way as well.”
“We were getting a smattering of boos — sometimes more than a smattering,” Ewen (pictured above, middle) said.
Also Read: How WWE's TV Ratings Are Doing This Year
That’s often how such a shift from hero to hoodlum starts. But then The New Day had their popular (and pretty much still ongoing) program with current “SmackDown Live” Tag Team Champions The Usos — who themselves are on the “scoundrel” side — and all of that momentum ceased.
Ultimately, New Day (not to be confused with CNN’s morning series “New Day,” which President Trump would almost surely qualify as “the bad guys”) never went over to the dark side. After all, had they, WWE would need something to fill the void left behind by what E referred to as “the bright-colored, fun-loving trio.”
Tempting as it may be in the writers’ room, “I really don’t know if being heel is gonna be in the cards anytime soon,” Big E admitted.
Also Read: WWE's Becky Lynch Explains Why I Like Sheamus So Much
He doesn’t personally sound opposed to trying on the black hat, however.
“I feel like we have a lot left to offer in terms of different varieties or different incarnations of The New Day,” E told us.
Plus, the man behind the Big Ending signature move is right-on about this: “You never know in 6 months how people are gonna feel,” he teased.
Also Read: Alberto Del Rio: 90 Percent of WWE Wrestlers Have Never Been in a Real Fight
Readers can catch Big E and The New Day on WWE’s “SmackDown Live” every Tuesday at 8/7 on USA Network.
Every WWE Champion Ever, Ranked by Number of Reigns (Photos)
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WWE
Pro-wrestling championship belts change hands (or waists) like grapplers change ring gear these days, though it wasn't always that way. Bobby Lashley is the current WWE Championship after an incredibly short-lived reign by The Miz. It is Lashley's first-ever stint as WWE Champion, and it comes at a cool time: a month and change ahead of WrestleMania 37.
Scroll through our gallery to see every WWE Champion ever, ranked by their number(s) of title wins. Remember: this is a list of those who won the WWWF Championship, the WWF Championship or the WWE Championship. So don't come after us, Universal Champions, et al.
Also Read: How The Miz Balances Comedy With Wrestling: ‘A Lot of People Are One-Trick Ponies. I’m Not’
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Rank: 31 (tie)
Wrestler: Kofi Kingston
# of Reigns: 1The power of positivity.
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Rank: 31 (tie)
Wrestler: Jeff Hardy
# of Reigns: 1The un-"Broken" half of the Hardy Boyz has had the more storied singles career.
Also Read: ‘SmackDown Live': Daniel Bryan Ends AJ Styles’ 371-Day Reign as WWE Champion (Video)
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Rank: 31 (tie)
Wrestler: Bray Wyatt
# of Reigns: 1Abigail's brother used to go by "Husky Harris" -- we'd say this run is working out better for him.
Also Read: 7-Time WWE World Heavyweight Champ Edge on Where He Ranks, Size-Wise, in the Land of ‘Vikings’
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Rank: 31 (tie)
Wrestler: Sgt. Slaughter
# of Reigns: 1Camel Clutch, Cobra Clutch -- whatever "C"-animal it was, it hurt.
Also Read: WWE Hall of Famer Edge on Why Hollywood Loves to Work With Wrestlers
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Rank: 31 (tie)
Wrestler: Dean Ambrose
# of Reigns: 1And "The Lunatic Fringe" pulled this off while wearing jeans.
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Rank: 31 (tie)
Wrestler: Chris Jericho
# of Reigns: 1You're a "stupid idiot" if you didn't know this guy made "The List."
Also Read: Ex-WWE Intercontinental Champion Jeff Jarrett Out as Impact Wrestling Chief Creative Officer
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Rank: 31 (tie)
Wrestler: Eddie Guerrero
# of Reigns: 1Generally considered one of the best ever to have done it held the big-boy belt for 133.
Also Read: Kurt Angle to Return to WWE Ring After 11-Year Hiatus, Replacing Roman Reigns at ‘TLC’ PPV
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Rank: 31 (tie)
Wrestler: Jinder Mahal
# of Reigns: 1Shortly before this publishing, the "Modern-Day Maharaja" dropped the title to A.J. Styles, ending a somewhat confusing run right before the WWE went to India.
Also Read: Stephanie McMahon on Why the Women of WWE ‘Are Stealing the Show’ (Video)
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Rank: 31 (tie)
Wrestler: John "Bradshaw" Layfield
# of Reigns: 1JBL has taken his heel persona from the ring to the announce table. Never without a cowboy hat, Layfield thankfully leaves his lariat clothesline at home.
Also Read: Lance Russell, Longtime Pro Wrestling Commentator, Dies at 91
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Rank: 31 (tie)
Wrestler: The Ultimate Warrior
# of Reigns: 1The muscle-bound maniac who handed Hulk Hogan his first-ever "WrestleMania" loss died after suffering a heart attack three days after being inducted into the WWE Hall of Fame.
Also Read: How ‘Stone Cold’ Steve Austin Would Do on His ‘Broken Skull Challenge’
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Rank: 31 (tie)
Wrestler: "Superstar" Billy Graham
# of Reigns: 1"Superstar" Billy Graham was a bodybuilder and buddy of Arnold Schwarzenegger. Yeah, blame Graham's body for Jinder Mahal.
Also Read: Ric Flair Details Near-Death Episode After Decades of Drinking: ‘It Scared the Sh– Out of Me’
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Rank: 31 (tie)
Wrestler: Kevin Nash
# of Reigns: 1You mean Tarzan from "Magic Mike"?!?!? Yes, yes we do.
Also Read: WWE Icon Bobby ‘The Brain’ Heenan Dies at 73
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Rank: 31 (tie)
Wrestler: Pedro Morales
# of Reigns: 1History lesson: Back in the WWWF days, Morales became the first guy in wrestling history to win all three of the major men's titles -- the WWF Championship, the Intercontinental Championship and the WWF Tag Team Championship -- in the company.
Also Read: WWE Superstar Big Show’s Clean-Shaven Look Sends Twitter Into a Tailspin
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Rank: 31 (tie)
Wrestler: André the Giant
# of Reigns: 1The stories about André the Giant sometimes feel as tall as he was.
Also Read: Cody on Why Ring of Honor World Championship Makes Him Feel ‘Vindicated’
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Rank: 31 (tie)
Wrestler: The Iron Sheik
# of Reigns: 1This guy is as big a hit on Twitter as he was in the ring.
Also Read: WWE Bans Beach Balls After ‘SummerSlam’ Incident Involving Cesaro
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Rank: 31 (tie)
Wrestler: Kane
# of Reigns: 1You wouldn't know it by looking at him, but Kane is one of the smartest Superstars in WWE history.
Also Read: Why Wrestler Cody Can’t Be Pinned Down by His Stage Name
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Rank: 31 (tie)
Wrestler: Rey Mysterio
# of Reigns: 1We're not going to talk about how ridiculous the setup to his finishing move, "The 6-1-9," became. This is a happy list.
Also Read: WWE Star Dana Brooke Mourns the Death of Her Boyfriend Dallas McCarver: ‘You Were My Life’
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Rank: 31 (tie)
Wrestler: Stan Stasiak
# of Reigns: 1Unfortunately Stasiak only held the belt for nine days.
Also Read: Watch WWE Superstar John Cena Tear Up as He’s Surprised by Thankful Fans (Video)
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Rank: 31 (tie)
Wrestler: Rob Van Dam
# of Reigns: 1One of the most popular ECW wrestlers of all-time, RVD has brought his three initials to seemingly every pro-wrestling promotion with three initials.
Also Read: ‘Stone Cold’ Steve Austin Is ‘Down With Anybody Using the Stunner’
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Rank: 31 (tie)
Wrestler: Ivan Koloff
# of Reigns: 1The "Russian Bear" was actually Canadian.
Also Read: Lin-Manuel Miranda Makes Surprise Appearance at WWE SummerSlam
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Rank: 31 (tie)
Wrestler: Buddy Rogers
# of Reigns: 1Rogers was kinda-sorta the first champion in the company. It's complicated -- ask Killer Kowalski and Bruno Sammartino.
Also Read: WWE ‘SummerSlam': Watch Braun Strowman Dump an Announce Table on Brock Lesnar (Video)
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Rank: 31 (tie)
Wrestler: Vince McMahon
# of Reigns: 1Hell, Mr. McMahon runs the damn company -- of course he made this list.
Also Read: WWE SummerSlam 2017: 9 Things You Didn’t See on TV
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Rank: 31 (tie)
Wrestler: Bobby Lashley
# of Reigns: 1 -
Rank: 16 (tie)
Wrestler: The Miz
# of Reigns: 2The kid from "The Real World" made good on his over-the-top MTV promos. One of the best on the mic, Miz has been holding down the Intercontinental Championship more than any other Superstar of the past few years.
Also Read: WWE Superstar Charlotte Flair on Ric Flair’s Recovery, Baring All in New Book: ‘It Was Ugly’
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Rank: 16 (tie)
Wrestler: Drew McIntyre
# of Reigns: 2Scottish Psychopath joined the WWE Champions' and two-timers club all in 2020.
Also Read: Watch Trailer for Surprisingly Revealing WWE Network Docuseries ‘Undertaker: The Last Ride’ (Video)
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Rank: 16 (tie)
Wrestler: Batista
# of Reigns: 2Guardian of the Galaxy, defender of WWE Championship.
Also Read: WWE Legend Ric Flair Hospitalized With ‘Tough Medical Issues’
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Rank: 16 (tie)
Wrestler: The Big Show
# of Reigns: 2You can't miss this two-time champ -- not even in a mega-arena.
Also Read: Watch WWE’s Sasha Banks Transform Into a Flesh-Craving Ghoul (Video)
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Rank: 16 (tie)
Wrestler: A.J. Styles
# of Reigns: 2"The Phenomenal One" held the belt for 371-straight days, which is a record for a "SmackDown" wrestler.
Also Read: WWE Network to Launch in China
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Rank: 16 (tie)
Wrestler: Alberto Del Rio
# of Reigns: 2Si! Si! Si! Si! Si! Si! Si!
Also Read: Is Fox Counting Out John Cena’s ‘American Grit’? ‘Obviously, the Ratings Were Not Great,’ CEO Says
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Rank: 16 (tie)
Wrestler: Sycho Sid
# of Reigns: 2It was a long way down from Shawn Michaels' former bodyguard's power-bomb.
Also Read: Eva Marie Says a ‘Bittersweet Goodbye’ to WWE
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Rank: 16 (tie)
Wrestler: "Nature Boy" Ric Flair
# of Reigns: 2If you haven't watched ESPN's new "30 for 30: Nature Boy," do that. Oh, and look up Flair's ridiculous NWA runs too.
Also Read: Watch WWE Superstar Shinsuke Nakamura Drop John Cena Straight on His Head (Video)
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Rank: 16 (tie)
Wrestler: Sheamus
# of Reigns: 2Master of the Brogue Kick, Rocksteady in the "Ninja Turtles" movies -- which is the greater accomplishment?
Also Read: WWE Takes on ‘Twin Peaks’ in Bizarre Parody (Video)
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Rank: 16 (tie)
Wrestler: Seth Rollins
# of Reigns: 2He's BURN(ed) IT DOWN more than once.
Also Read: Paramount Recruits John Cena for ‘Bumblebee,’ Sets Release Date
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Rank: 16 (tie)
Wrestler: Yokozuna
# of Reigns: 2That belt needed a few extenders to fit around the sumo.
Also Read: ‘Total Divas’ Star Carmella: WWE ‘Women’s Revolution’ Is Going Strong
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Rank: 16 (tie)
Wrestler: CM Punk
# of Reigns: 2Let's just say he was a little less successful in the UFC.
Also Read: WWE Reveals New Cast of ‘Total Divas,’ Sets Premiere Date for ‘Total Bellas’ Season 2 (Video)
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Rank: 16 (tie)
Wrestler: Randy "Macho Man" Savage
# of Reigns: 2Before he snapped into Slim Jims, the "Macho Man" was snapping dudes in half.
Also Read: WWE ‘SmackDown Live’ Commissioner Shane McMahon Walks Away From Helicopter Crash (Video)
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Rank: 16 (tie)
Wrestler: Bob Backlund
# of Reigns: 2Backlund couldn't "Make Darren Young Great Again" -- or even keep the guy employed -- but the master of the cross-face chicken wing had a pretty incredible career of his own.
Also Read: ‘Talking Smack’ Canceled as Weekly WWE Network Show
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Rank: 16 (tie)
Wrestler: Bruno Sammartino
# of Reigns: 2Google him, kids.
Also Read: Stephanie McMahon, Mark Giordano Among Winners at ESPN Sports Humanitarian Awards
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Rank: 13 (tie)
Wrestler: Mankind
# of Reigns: 3Mick Foley nearly killed himself to raise these titles.
Also Read: ‘WWE Great Balls of Fire': Watch Samoa Joe Slam Brock Lesnar Through a Table (Video)
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Rank: 13 (tie)
Wrestler: Roman Reigns
# of Reigns: 3Go ahead and boo him, Universe -- WWE is still the Big Dog's turf right now.
Also Read: Austin Aries Released by WWE
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Rank: 13 (tie)
Wrestler: Shawn Michaels
# of Reigns: 3Before he found God, the "Heartbreak Kid" found jaws with his foot, popularizing the Superkick.
Also Read: WWE Legend Jim Cornette Trashes ‘GLOW': ‘Hated It!’ (Audio)
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Rank: 9 (tie)
Wrestler: Daniel Bryan
# of Reigns: 4Welcome back, (current) champ.
Also Read: Roman Reigns Attempts to Kill Braun Strowman in WWE ‘GBOF’ Ambulance Crash (Video)
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Rank: 9 (tie)
Wrestler: Edge
# of Reigns: 4On this day, you can see clearly... that Edge is one of the best to ever lace up.
Also Read: YouTube Stars, WWE Wrestler, PETA Pay Tribute to Actress Stevie Ryan
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Rank: 9 (tie)
Wrestler: The Undertaker
# of Reigns: 4The Dead Man is truly a living legend.
Also Read: Trump Gets a DOJ Smackdown in Photoshopped WWE Clip (Video)
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Rank: 9 (tie)
Wrestler: Kurt Angle
# of Reigns: 4Top 10, it's true -- it's damn true.
Also Read: Trump vs CNN: POTUS Tweets Faked WWE Video of Himself Body-Slamming Network
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Rank: 7 (tie)
Wrestler: Brock Lesnar
# of Reigns: 5Eat. Sleep. Win Titles. Repeat.
Also Read: LaVar Ball and Sons Take Over WWE’s ‘Monday Night Raw’ (Video)
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Rank: 7 (tie)
Wrestler: Bret "Hitman" Hart
# of Reigns: 5The best there is, the best there was, and the best there ever will be.
Also Read: WWE’s Daniel Bryan on Everything He’s Doing to (Possibly) Return to Wrestling Action
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Rank: 5 (tie)
Wrestler: Hulk Hogan
# of Reigns: 6Hulkamania was real. Then again, so was Gawker at one point.
Also Read: WWE’s Daniel Bryan on ‘MITB’ Opening Ladder Match Finish: ‘I Saw a Lot of Women Upset’
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Rank: 5 (tie)
Wrestler: "Stone Cold" Steve Austin
# of Reigns: 6On the Mt. Rushmore of all-time greats, and that's the bottom line.
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Rank: 3 (tie)
Wrestler: The Rock
# of Reigns: 8He may be Dwayne Johnson now, but he'll always be "The Rock" to us.
Also Read: WWE’s Austin Aries Teaches Us How to Have Awesome Facial Hair
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Rank: 3 (tie)
Wrestler: Triple H
# of Reigns: 8Boss of The Authority has two words for the other guys on this list. We can't reprint them.
Also Read: John Cena Buries His Reputation for Burying Other WWE Talent: ‘They’re Not as Motivated’
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Rank: 2
Wrestler: Randy Orton
# of Reigns: 10The Viper has RKO'd a lot of dudes outta nowhere.
Also Read: New WWE Champ Jinder Mahal on Resurrecting the Classic Villain: ‘It Always Works’
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Rank: 1
Wrestler: John Cena
# of Reigns: 13U Can't See Him.
Also Read: Ring of Honor Boss on How to Compete With WWE: Maybe You Don’t
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Who's next -- err, NXT?
Also Read: Brock Lesnar Has Extended His WWE Contract Through WrestleMania 35
From Buddy Rogers to Bobby Lashley, here are all the guys from the old WWWF and WWF days — and beyond
Pro-wrestling championship belts change hands (or waists) like grapplers change ring gear these days, though it wasn't always that way. Bobby Lashley is the current WWE Championship after an incredibly short-lived reign by The Miz. It is Lashley's first-ever stint as WWE Champion, and it comes at a cool time: a month and change ahead of WrestleMania 37.
Scroll through our gallery to see every WWE Champion ever, ranked by their number(s) of title wins. Remember: this is a list of those who won the WWWF Championship, the WWF Championship or the WWE Championship. So don't come after us, Universal Champions, et al.
Also Read: How The Miz Balances Comedy With Wrestling: ‘A Lot of People Are One-Trick Ponies. I’m Not’
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