WWE Network is being folded into Peacock, a win for the NBCUniversal streaming service amid the content wars, and with a starting price of $4.99/month, one for cost-conscious wrestling fans. But how does the five-year deal benefit WWE? (You know, beyond its approximate $1 billion price tag, a reported figure that two individuals with knowledge of the deal confirmed to TheWrap to be accurate.)
We asked WWE President and Chief Revenue Officer Nick Khan that question and others, like: What does an even tighter relationship with NBCU (which already airs WWE’s flagship program “Monday Night Raw” and its NXT brand’s own show, as well as several crossover/spinoff reality series) mean for the future of “SmackDown” on Fox? And: How much of WWE making a deal like this is directly tied to a loss of live-event revenue due to the coronavirus pandemic?
Peacock’s got a chief revenue officer of its own, Rick Cordella, and we wanted a few answers from their money man as well. For example: What’s the latest on Peacock’s nonavailability on Amazon devices? As a standalone service, WWE Network has been available on Fire devices — but Amazon and Peacock have yet to come to carriage terms. With WWE Network on Peacock’s March 18 migration date mere weeks ahead of WrestleMania 37, it may be time to kick those negotiations into a higher gear.
TheWrap: The benefit to Peacock is obvious. Nick, in what ways does this deal specifically benefit WWE? Is it merely a cost-cutting move to not have to host/maintain your own service?
Nick Khan: No, so here’s what it is. Vince McMahon and the WWF, at the time, were the first movers from closed circuit to pay-per-view in the early ’80s, the first mover in the sports/entertainment space, outside of Netflix, to the SVOD model in 2014, and we believe the first mover, again, in this deal to partner with a massive conglomerate that has significant reach, in order to serve our fans and expand our audience.
So I’ll give you an example: Peacock is free in the [24 million] Comcast cable and Cox cable homes, as I’m sure you know, so…for the first time ever, WrestleMania, which is our Super Bowl, is going to be available for free to those homes. In addition to that, it cuts the cost for our consumers from $9.99 a month for WWE Network to $4.99 a month on the ad-supported tier of Peacock, where they’ll get not only WWE but EPL (English Premier League), “The Office,” Dick Wolf and so many other titles.
TW: For Nick, how much of WWE making a deal like this is directly tied to a loss of live-event revenue due to the pandemic?
Khan: It wasn’t a consideration. We expect that we’re going to have fans at WrestleMania in a couple of months and expect that, when it can safely come back — above and beyond partial capacity — we’ll be one of the first ones to go. Keep in mind also, our events are typically priced fan-friendly, so that loss was not a deciding factor in this deal.
TW: What does this, which makes for an even deeper alliance between NBCU and WWE, mean for the future of “SmackDown” on Fox
Khan: We’re confident and happy with our Fox/”SmackDown” relationship, which still has multiple years left on it. So nothing has changed in that arena.
TW: The price point to consumers ($4.99 with ads or $9.99 ad-free) is very attractive since they were paying $9.99/mo. for WWE Network anyway. We assume that will increase over time. Do you have a schedule in mind?
Cordella: So right now, we have no plans to increase the price of the $4.99 tier. Of course, I can’t predict the future, but that’s not something that’s in our immediate plans. The overarching reason that we’re doing this, and Nick sort of mentioned it, is that we believe there’s a larger WWE audience that exists. You see it on USA Network on “Raw,” you see it on “SmackDown” with Fox. And then you take the best content that WWE produces each year, these pay-per-views, and they tend — because it’s on the WWE Network and for a monthly fee at $9.99 — it tends to be a smaller audience.
So our overall goal, and why I think NBCU decided to move forward with this deal, is that we believe we can expand the accessibility of this content, right? That we can — through NBCU marketing, through the outlets that we have, all the various media outlets, through the price point reduction, through the addition of content — that we can grow this audience significantly that currently watched it. And that will have downstream impact to the rest of WWE and those TV ratings, hopefully, that you see on linear television, as well as to Peacock. There is a halo effect to those users coming in for WrestleMania, but then sticking around and watching “The Office,” watching “Yellowstone,” watching some of the great content we have in the 30,000 hours that are now bundled in with their subscription price.
TW: Rick, WWE Network fans who used Amazon Fire devices are surely going to want an update on Peacock’s availability now. Would/could this change anything with Peacock/Amazon?
Cordella: We’re in negotiations with Amazon right now, as we have been. Those are productive conversations and the hope is that we have a deal soon. But I don’t have anything to report today.
Every WWE Champion Ever, Ranked by Number of Reigns (Photos)
Pro-wrestling championship belts change hands like grapplers change ring gear these days, though it wasn't always that way. Big E is the current WWE Champion after cashing in his "Money in the Bank" contract on "Raw," ripping the belt off Bobby Lashley's impossibly small waist (given the size of the rest of his upper body).
This is Big E's first-ever stint as WWE Champion, those he's had plenty of other titles in WWE -- mostly as part of tag-team faction The New Day.
Scroll through our gallery to see every WWE Champion ever, ranked by their number(s) of title wins. Remember: this is a list of those who won the WWWF Championship, the WWF Championship or the WWE Championship. So don't come after us, Universal Champions, et al.
WWE
Rank: 31 (tie) Wrestler: Kofi Kingston # of Reigns: 1
The power of positivity.
Rank: 31 (tie) Wrestler: Jeff Hardy # of Reigns: 1
The un-"Broken" half of the Hardy Boyz has had the more storied singles career.
Rank: 31 (tie) Wrestler: Bray Wyatt # of Reigns: 1
The Fiend used to go by "Husky Harris" -- we'd say this run is working out better for him.
Rank: 31 (tie) Wrestler: Sgt. Slaughter # of Reigns: 1
Camel Clutch, Cobra Clutch -- whatever "C"-animal it was, it hurt.
Rank: 31 (tie) Wrestler: Dean Ambrose # of Reigns: 1
And "The Lunatic Fringe" pulled this off while wearing jeans.
Rank: 31 (tie) Wrestler: Chris Jericho # of Reigns: 1
You're a "stupid idiot" if you didn't know this guy made "The List."
Rank: 31 (tie) Wrestler: Eddie Guerrero # of Reigns: 1
Generally considered one of the best ever to have done it held the big-boy belt for 133 days.
Rank: 31 (tie) Wrestler: Jinder Mahal # of Reigns: 1
The "Modern-Day Maharaja" dropped the title to A.J. Styles.
Rank: 31 (tie) Wrestler: John "Bradshaw" Layfield # of Reigns: 1
JBL has taken his heel persona from the ring to the announce table. Never without a cowboy hat, Layfield thankfully leaves his lariat clothesline at home.
Rank: 31 (tie) Wrestler: The Ultimate Warrior # of Reigns: 1
The muscle-bound maniac who handed Hulk Hogan his first-ever "WrestleMania" loss died after suffering a heart attack three days after being inducted into the WWE Hall of Fame.
Rank: 31 (tie) Wrestler: "Superstar" Billy Graham # of Reigns: 1
"Superstar" Billy Graham was a bodybuilder and buddy of Arnold Schwarzenegger. Yeah, blame Graham's body for Jinder Mahal's run.
Rank: 31 (tie) Wrestler: Kevin Nash # of Reigns: 1
You mean Tarzan from "Magic Mike"?!?!? Yes, yes we do.
Rank: 31 (tie) Wrestler: Pedro Morales # of Reigns: 1
History lesson: Back in the WWWF days, Morales became the first guy in wrestling history to win all three of the major men's titles -- the WWF Championship, the Intercontinental Championship and the WWF Tag Team Championship -- in the company.
Rank: 31 (tie) Wrestler: André the Giant # of Reigns: 1
The tales about André the Giant sometimes feel as tall as he was.
Rank: 31 (tie) Wrestler: The Iron Sheik # of Reigns: 1
This guy is as big a hit on Twitter as he was in the ring.
Rank: 31 (tie) Wrestler: Kane # of Reigns: 1
You wouldn't know it by looking at him, but Kane, now mayor of Knox County in Tennessee, is one of the smartest Superstars in WWE history.
Rank: 31 (tie) Wrestler: Rey Mysterio # of Reigns: 1
We're not going to talk about how ridiculous the setup to his finishing move, "The 6-1-9," became. This is a happy list.
Rank: 31 (tie) Wrestler: Stan Stasiak # of Reigns: 1
Unfortunately Stasiak only held the belt for nine days.
Rank: 31 (tie) Wrestler: Rob Van Dam # of Reigns: 1
One of the most popular ECW wrestlers of all-time, RVD has brought his three initials to seemingly every pro-wrestling promotion with three initials.
Rank: 31 (tie) Wrestler: Ivan Koloff # of Reigns: 1
The "Russian Bear" was actually Canadian.
Rank: 31 (tie) Wrestler: Buddy Rogers # of Reigns: 1
Rogers was kinda-sorta the first champion in the company. It's complicated -- ask Killer Kowalski and Bruno Sammartino.
Rank: 31 (tie) Wrestler: Vince McMahon # of Reigns: 1
Hell, Mr. McMahon runs the damn company -- of course he made this list.
Rank: 31 (tie) Wrestler: Bobby Lashley # of Reigns: 1
Lashley just looks like the guy who should be champion.
Rank: 31 (tie) Wrestler: Big E # of Reigns: 1
Big E has had a big career -- both as a singles performer and a member of The New Day.
Rank: 16 (tie) Wrestler: The Miz # of Reigns: 2
The kid from "The Real World" made good on his over-the-top MTV promos. One of the best on the mic, Miz has been holding down the Intercontinental Championship more than any other Superstar of the past few years.
Rank: 16 (tie) Wrestler: Drew McIntyre # of Reigns: 2
Scottish Psychopath joined the WWE Champions' and two-timers club all in 2020.
Rank: 16 (tie) Wrestler: Batista # of Reigns: 2
Guardian of the Galaxy, defender of WWE Championship.
Rank: 16 (tie) Wrestler: The Big Show # of Reigns: 2
You can't miss this two-time champ -- not even in a mega-arena.
Rank: 16 (tie) Wrestler: A.J. Styles # of Reigns: 2
"The Phenomenal One" held the belt for 371-straight days, which is a record for a "SmackDown" wrestler.
Rank: 16 (tie) Wrestler: Alberto Del Rio # of Reigns: 2
Si! Si! Si! Si! Si! Si! Si!
Rank: 16 (tie) Wrestler: Sycho Sid # of Reigns: 2
It was a long way down from Shawn Michaels' former bodyguard's power-bomb.
If you haven't watched ESPN's "30 for 30: Nature Boy," do that. Oh, and look up Flair's ridiculous NWA runs too.
Rank: 16 (tie) Wrestler: Sheamus # of Reigns: 2
Master of the Brogue Kick, Rocksteady in the "Ninja Turtles" movies -- which is the greater accomplishment?
Rank: 16 (tie) Wrestler: Seth Rollins # of Reigns: 2
He's BURN(ed) IT DOWN more than once.
Rank: 16 (tie) Wrestler: Yokozuna # of Reigns: 2
That belt needed a few extenders to fit around the sumo.
Rank: 16 (tie) Wrestler: CM Punk # of Reigns: 2
Let's just say he was a little less successful in the UFC -- but maybe an AEW run?
Rank: 16 (tie) Wrestler: Randy "Macho Man" Savage # of Reigns: 2
Before he snapped into Slim Jims, the "Macho Man" was snapping dudes in half.
Rank: 16 (tie) Wrestler: Bob Backlund # of Reigns: 2
Backlund couldn't "Make Darren Young Great Again" -- or even keep the guy employed -- but the master of the cross-face chicken wing had a pretty incredible career of his own.
Rank: 16 (tie) Wrestler: Bruno Sammartino # of Reigns: 2
Google him, kids.
Rank: 13 (tie) Wrestler: Mankind # of Reigns: 3
Mick Foley nearly killed himself to raise these titles.
Rank: 13 (tie) Wrestler: Roman Reigns # of Reigns: 3
The Head of the Table may make the top of this list when all is said and done.
Rank: 13 (tie) Wrestler: Shawn Michaels # of Reigns: 3
Before he found God, the "Heartbreak Kid" found jaws with his foot, popularizing the Superkick.
Rank: 9 (tie) Wrestler: Daniel Bryan # of Reigns: 4
Fellow fan-favorite Superstar is now in AEW with CM Punk.
Rank: 9 (tie) Wrestler: Edge # of Reigns: 4
On this day, you can see clearly... that Edge is one of the best to ever lace up.
Rank: 9 (tie) Wrestler: The Undertaker # of Reigns: 4
The Dead Man is truly a living legend.
Rank: 9 (tie) Wrestler: Kurt Angle # of Reigns: 4
Top 10, it's true -- it's damn true.
Rank: 7 (tie) Wrestler: Brock Lesnar # of Reigns: 5
The best there is, the best there was, and the best there ever will be.
Rank: 5 (tie) Wrestler: Hulk Hogan # of Reigns: 6
Hulkamania was real. Then again, so was Gawker at one point.
Rank: 5 (tie) Wrestler: "Stone Cold" Steve Austin # of Reigns: 6
On the Mt. Rushmore of all-time greats, and that's the bottom line.
Rank: 3 (tie) Wrestler: The Rock # of Reigns: 8
He may be Dwayne Johnson now, but he'll always be "The Rock" to us.
Rank: 3 (tie) Wrestler: Triple H # of Reigns: 8
Boss of The Authority and former DX member has two words for the other guys on this list. We can't reprint them.
Rank: 2 Wrestler: Randy Orton # of Reigns: 10
The Viper has RKO'd a lot of dudes outta nowhere.
Rank: 1 Wrestler: John Cena # of Reigns: 13
U Can't See Him.
1 of 55
From Buddy Rogers to Big E, here are all the guys from the old WWWF and WWF days — and beyond
Pro-wrestling championship belts change hands like grapplers change ring gear these days, though it wasn't always that way. Big E is the current WWE Champion after cashing in his "Money in the Bank" contract on "Raw," ripping the belt off Bobby Lashley's impossibly small waist (given the size of the rest of his upper body).
This is Big E's first-ever stint as WWE Champion, those he's had plenty of other titles in WWE -- mostly as part of tag-team faction The New Day.
Scroll through our gallery to see every WWE Champion ever, ranked by their number(s) of title wins. Remember: this is a list of those who won the WWWF Championship, the WWF Championship or the WWE Championship. So don't come after us, Universal Champions, et al.
