Let’s face it: Brock Lesnar is leaving WWE for UFC after Sunday’s WrestleMania 34. That means he’s probably dropping the Universal Championship to Roman Reigns in this weekend’s main event — unless in a twist the “Beast Incarnate” walks away with everyone’s least-favorite (aesthetically) title belt. But where does the probable scenario leave Lesnar’s “humble advocate,” Paul Heyman, whose contract is also up by next Monday morning?
As TheWrap exclusively reported last week, pro-wrestling’s best talker is pitching a TV show around town with “Are You Smarter Than a Fifth Grader?” creator Roy Bank. The busy Heyman is set to star in and executive produce the project, but it won’t prevent him from returning to WWE — if both sides can come to an agreement, that is.
The leading WWE options would call for Heyman to either manage newcomer and UFC import Ronda Rousey, or the man likely to carry the all-red belt home with him late on Sunday. Even Heyman’s not sure what his near-future holds, as Vince McMahon notoriously never looks past WrestleMania, which is basically his “show’s” season finale.
“I have no idea what’s gonna happen after WrestleMania because all focus right now is on the final moments of WrestleMania and how to build everything in WWE to that collective moment,” Heyman told TheWrap. “Once we all figure out collectively what that final moment of WrestleMania is going to be, then the focus of this multibillion dollar global conglomerate will be what happens next.”
No, that’s really how WWE operates — even with its biggest stars in its biggest week.
“The best analogy I can give you is, the creators of ‘Dallas’ didn’t think about who shot J.R. — they just knew they had to put a bullet in the bastard,” the ECW founder made it sound all TV-friendly for us. “Once they shot him, they had to come up with who did it. And that’s how WWE is focused… ‘Let’s get to that final moment of WrestleMania, then we can discuss the ramifications of it.”
The case for Heyman handling Roman Reigns is threefold: 1) Reigns will now be the champ, replacing Lesnar; 2) Reigns, who was hand-plucked by McMahon to succeed John Cena as the face of WWE, has faced a lot of resistance from the fans, who love Heyman; and 3) Such a pairing could help Reigns turn “heel” — or become a bad guy, for the uninitiated. WWE needs a top baddie.
Reigns recently discussed the possibility of being Heyman’s next “guy” with NBC Sports.
“I think it would be really cool,” he told them, per Sportskeeda. “Obviously it comes down to a couple of different things creatively, but I think it would be really neat. I think it would be able to show a different aspect of myself.”
“It would show not only myself, but also him in a totally different light,” Reigns continued. “I wouldn’t just be the guy bouncing around not saying anything. If there’s something I need to say, I’m going to step up and say it because, regardless if I’m with a guy like Paul Heyman, I would not be a ‘Paul Heyman Guy,’ he would be a ‘Roman Reigns Guy,’ that’s the way that would work.”
That “guy bouncing around not saying anything” is a shot at Lesnar’s participation level when the fists aren’t flying, by the way. Beyond his mouthpiece Heyman, Brock generally lets his german suplexes do the talking.
“My role is my role and I don’t plan on changing that for anybody,” Lesnar’s opponent this weekend concluded. “As long as nothing crazy or drastic would change, I think we’d be able to do a lot of really cool stuff. I’m into it.”
Yes, Heyman’s talents would create some “really cool stuff” for any WWE Superstar’s storylines — but as Reigns pointed out, he’s doing just fine on his own. Rousey makes more sense, and she and Heyman already have a relationship. Back at SummerSlam 2015 in Los Angeles, Heyman was actually the one who first introduced Rousey to WWE executives Paul “Triple H” Levesque and Stephanie McMahon.
So that’s how the two potential (probable, we’d estimate) partners know each other, but why does she need him? Well, have you ever heard Rousey cut a wrestling promo — or even just do an interview? They’re… not good. But don’t take our word for it — ask Mike Golic.
Forget the in-ring action that she’s still learning — the lifelong athlete and judo champ will pick up on that — Rousey is not yet comfortable with anything involving a microphone. Hell, even her pointing at the giant “WrestleMania” sign at the end of the Royal Rumble was awkward.
A tag team of Rousey and Heyman is a win-win for WWE. After all, who mirrors Lesnar’s fighting career, intensity level and preference for silence more than Rousey? Heyman knows and creates the big fight feel better than anyone in fake fighting.
And you know what’s great about the desire for a “big fight” atmosphere, which is what Lesnar has brought to WWE for years? It makes for part-time work. Heyman is already used to such a cake schedule, whereas Reigns is in the building damn near every night.
For a guy running a marketing agency, a popular blog and about to host a TV talk show (of sorts), Heyman might not have 40 hours/week for Reigns.
Finally, in case you haven’t heard, there’s a women’s revolution going on in WWE — and Rousey is the biggest name they’ve ever signed. For his part, Heyman seems down with switching locker rooms, which would instantly add extra legitimacy to a talented group.
“I find it hard to envision a scenario working with someone on the male roster that would compete with the body of work that Brock Lesnar and I have put together as a tandem since 2002,” Heyman said. “The concept of lending my history to the women’s division is quite intriguing, whether that means standing next to Ronda Rousey or opposed to Ronda Rousey, I don’t know.”
“And I don’t even know if it’s applicable, because the concept of Brock Lesnar riding off into the sunset with his Advocate never to be seen in WWE again certainly has dramatic value as well,” he concluded, rather poetically. We told you Heyman could talk.
Readers can catch Heyman and Lesnar Monday on “Raw,” which airs from 8-11 p.m. on USA Network. Lesnar’s big WrestleMania title defense will main event Sunday night’s WrestleMania 34.
Every WWE Champion Ever, Ranked by Number of Reigns (Photos)
Pro-wrestling championship belts change hands like grapplers change ring gear these days, though it wasn't always that way. Bobby Lashley is again WWE Champion, thanks to a little outside interference from Roman Reigns and Paul Heyman at the 2022 WWE Royal Rumble.
After a Brock Lesnar F-5 K.O.-ed the referee on Saturday, Jan. 29, Reigns ran in with a devastating spear. He then demanded the WWE Championship belt from Heyman, who obliged. The title itself delivered the final blow to Brock. All Lashley had to do was muster a cover.
Scroll through our gallery to see every WWE Champion ever, ranked by their number(s) of title wins. Remember: this is a list of those who won the WWWF Championship, the WWF Championship or the WWE Championship. So don't come after us, Universal Champions, et al.
WWE
Rank: 32 (tie)
Wrestler: Kofi Kingston
# of Reigns: 1
The power of positivity.
Rank: 32 (tie)
Wrestler: Jeff Hardy
# of Reigns: 1
The un-"Broken" half of the Hardy Boyz has had the more storied singles career.
Rank: 32 (tie)
Wrestler: Bray Wyatt
# of Reigns: 1
The Fiend used to go by "Husky Harris" -- we'd say this run is working out better for him.
Rank: 32 (tie)
Wrestler: Sgt. Slaughter
# of Reigns: 1
Camel Clutch, Cobra Clutch -- whatever "C"-animal it was, it hurt.
Rank: 32 (tie)
Wrestler: Dean Ambrose
# of Reigns: 1
And "The Lunatic Fringe" pulled this off while wearing jeans.
Rank: 32 (tie)
Wrestler: Chris Jericho
# of Reigns: 1
You're a "stupid idiot" if you didn't know this guy made "The List."
Rank: 32 (tie)
Wrestler: Eddie Guerrero
# of Reigns: 1
Generally considered one of the best ever to have done it held the big-boy belt for 133 days.
Rank: 32 (tie)
Wrestler: Jinder Mahal
# of Reigns: 1
The "Modern-Day Maharaja" dropped the title to A.J. Styles.
Rank: 32 (tie)
Wrestler: John "Bradshaw" Layfield
# of Reigns: 1
JBL has taken his heel persona from the ring to the announce table. Never without a cowboy hat, Layfield thankfully leaves his lariat clothesline at home.
Rank: 32 (tie)
Wrestler: The Ultimate Warrior
# of Reigns: 1
The muscle-bound maniac who handed Hulk Hogan his first-ever "WrestleMania" loss died after suffering a heart attack three days after being inducted into the WWE Hall of Fame.
Rank: 32 (tie)
Wrestler: "Superstar" Billy Graham
# of Reigns: 1
"Superstar" Billy Graham was a bodybuilder and buddy of Arnold Schwarzenegger. Yeah, blame Graham's body for Jinder Mahal's run.
Rank: 32 (tie)
Wrestler: Kevin Nash
# of Reigns: 1
You mean Tarzan from "Magic Mike"?!?!? Yes, yes we do.
Rank: 32 (tie)
Wrestler: Pedro Morales
# of Reigns: 1
History lesson: Back in the WWWF days, Morales became the first guy in wrestling history to win all three of the major men's titles -- the WWF Championship, the Intercontinental Championship and the WWF Tag Team Championship -- in the company.
Rank: 32 (tie)
Wrestler: André the Giant
# of Reigns: 1
The tales about André the Giant sometimes feel as tall as he was.
Rank: 32 (tie)
Wrestler: The Iron Sheik
# of Reigns: 1
This guy is as big a hit on Twitter as he was in the ring.
Rank: 32 (tie)
Wrestler: Kane
# of Reigns: 1
You wouldn't know it by looking at him, but Kane, now mayor of Knox County in Tennessee, is one of the smartest Superstars in WWE history.
Rank: 32 (tie)
Wrestler: Rey Mysterio
# of Reigns: 1
We're not going to talk about how ridiculous the setup to his finishing move, "The 6-1-9," became. This is a happy list.
Rank: 32 (tie)
Wrestler: Stan Stasiak
# of Reigns: 1
Unfortunately Stasiak only held the belt for nine days.
Rank: 32 (tie)
Wrestler: Rob Van Dam
# of Reigns: 1
One of the most popular ECW wrestlers of all-time, RVD has brought his three initials to seemingly every pro-wrestling promotion with three initials.
Rank: 32 (tie)
Wrestler: Ivan Koloff
# of Reigns: 1
The "Russian Bear" was actually Canadian.
Rank: 32 (tie)
Wrestler: Buddy Rogers
# of Reigns: 1
Rogers was kinda-sorta the first champion in the company. It's complicated -- ask Killer Kowalski and Bruno Sammartino.
Rank: 32 (tie)
Wrestler: Vince McMahon
# of Reigns: 1
Hell, Mr. McMahon runs the damn company -- of course he made this list.
Rank: 32 (tie)
Wrestler: Big E
# of Reigns: 1
Big E has had a big career -- both as a singles performer and a member of The New Day.
Rank: 16 (tie)
Wrestler: The Miz
# of Reigns: 2
The kid from "The Real World" made good on his over-the-top MTV promos. One of the best on the mic, Miz has been holding down the Intercontinental Championship more than any other Superstar of the past few years.
Rank: 16 (tie)
Wrestler: Drew McIntyre
# of Reigns: 2
Scottish Psychopath joined the WWE Champions' and two-timers club all in 2020.
Rank: 16 (tie)
Wrestler: Batista
# of Reigns: 2
Guardian of the Galaxy, defender of WWE Championship.
Rank: 16 (tie)
Wrestler: The Big Show
# of Reigns: 2
You can't miss this two-time champ -- not even in a mega-arena.
Rank: 16 (tie)
Wrestler: A.J. Styles
# of Reigns: 2
"The Phenomenal One" held the belt for 371-straight days, which is a record for a "SmackDown" wrestler.
Rank: 16 (tie)
Wrestler: Alberto Del Rio
# of Reigns: 2
Si! Si! Si! Si! Si! Si! Si!
Rank: 16 (tie)
Wrestler: Sycho Sid
# of Reigns: 2
It was a long way down from Shawn Michaels' former bodyguard's power-bomb.
Rank: 16 (tie)
Wrestler: "Nature Boy" Ric Flair
# of Reigns: 2
If you haven't watched ESPN's "30 for 30: Nature Boy," do that. Oh, and look up Flair's ridiculous NWA runs too.
Rank: 16 (tie)
Wrestler: Sheamus
# of Reigns: 2
Master of the Brogue Kick, Rocksteady in the "Ninja Turtles" movies -- which is the greater accomplishment?
Rank: 16 (tie)
Wrestler: Seth Rollins
# of Reigns: 2
He's BURN(ed) IT DOWN more than once.
Rank: 16 (tie)
Wrestler: Yokozuna
# of Reigns: 2
That belt needed a few extenders to fit around the sumo.
Rank: 16 (tie)
Wrestler: CM Punk
# of Reigns: 2
Let's just say he was a little less successful in the UFC -- but maybe an AEW run?
Rank: 16 (tie)
Wrestler: Randy "Macho Man" Savage
# of Reigns: 2
Before he snapped into Slim Jims, the "Macho Man" was snapping dudes in half.
Rank: 16 (tie)
Wrestler: Bob Backlund
# of Reigns: 2
Backlund couldn't "Make Darren Young Great Again" -- or even keep the guy employed -- but the master of the cross-face chicken wing had a pretty incredible career of his own.
Rank: 16 (tie)
Wrestler: Bruno Sammartino
# of Reigns: 2
Google him, kids.
Rank: 16 (tie)
Wrestler: Bobby Lashley
# of Reigns: 2
Lashley just looks like the guy who should be champion.
Rank: 13 (tie)
Wrestler: Mankind
# of Reigns: 3
Mick Foley nearly killed himself to raise these titles.
Rank: 13 (tie)
Wrestler: Roman Reigns
# of Reigns: 3
The Head of the Table may make the top of this list when all is said and done.
Rank: 13 (tie)
Wrestler: Shawn Michaels
# of Reigns: 3
Before he found God, the "Heartbreak Kid" found jaws with his foot, popularizing the Superkick.
Rank: 9 (tie)
Wrestler: Daniel Bryan
# of Reigns: 4
Fellow fan-favorite Superstar is now in AEW with CM Punk.
Rank: 9 (tie)
Wrestler: Edge
# of Reigns: 4
On this day, you can see clearly... that Edge is one of the best to ever lace up.
Rank: 9 (tie)
Wrestler: The Undertaker
# of Reigns: 4
The Dead Man is truly a living legend.
Rank: 9 (tie)
Wrestler: Kurt Angle
# of Reigns: 4
Top 10, it's true -- it's damn true.
Rank: 8
Wrestler: Bret "Hitman" Hart
# of Reigns: 5
The best there is, the best there was, and the best there ever will be.
Rank: 5 (tie)
Wrestler: Hulk Hogan
# of Reigns: 6
Hulkamania was real. Then again, so was Gawker at one point.
Rank: 5 (tie)
Wrestler: "Stone Cold" Steve Austin
# of Reigns: 6
On the Mt. Rushmore of all-time greats, and that's the bottom line.
Rank: 3 (tie)
Wrestler: The Rock
# of Reigns: 8
He may be Dwayne Johnson now, but he'll always be "The Rock" to us.
Rank: 3 (tie)
Wrestler: Triple H
# of Reigns: 8
Boss of The Authority and former DX member has two words for the other guys on this list. We can't reprint them.
Rank: 2
Wrestler: Randy Orton
# of Reigns: 10
The Viper has RKO'd a lot of dudes outta nowhere.
Rank: 1
Wrestler: John Cena
# of Reigns: 13
U Can't See Him.
1 of 55
From Buddy Rogers to Bobby Lashley, here are all the guys from the old WWWF and WWF days — and beyond
Pro-wrestling championship belts change hands like grapplers change ring gear these days, though it wasn't always that way. Bobby Lashley is again WWE Champion, thanks to a little outside interference from Roman Reigns and Paul Heyman at the 2022 WWE Royal Rumble.
After a Brock Lesnar F-5 K.O.-ed the referee on Saturday, Jan. 29, Reigns ran in with a devastating spear. He then demanded the WWE Championship belt from Heyman, who obliged. The title itself delivered the final blow to Brock. All Lashley had to do was muster a cover.
Scroll through our gallery to see every WWE Champion ever, ranked by their number(s) of title wins. Remember: this is a list of those who won the WWWF Championship, the WWF Championship or the WWE Championship. So don't come after us, Universal Champions, et al.