Is WWE About to Tap Out? Wrestlenomics Analyst Brandon Thurston Talks Stock Crash, Q4 Earnings

Plus: Thoughts on XFL 2.0, building stars, and what the hell happened with ousted execs George Barrios and Michelle Wilson

WWE is down two presidents and $15 per share since last Thursday – and oh, yeah, Vince McMahon’s professional wrestling company still has to report its fourth-quarter and full-year 2019 earnings on Thursday.

The situation looked dismal even before last week’s sudden ouster of co-presidents and longtime execs George Barrios and Michelle Wilson: Live events revenue/attendance is down, merchandise sales are way down, the Middle East deal is unpopular and unclear, TV ratings aren’t lighting it up and upstart competition All Elite Wrestling (AEW) is off to a pretty solid start.

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Tony Maglio

Tony Maglio

TV Editor • tony.maglio@thewrap.com • Twitter: @tonymaglio