WWE is partnering with Periscope to give fans special insight into the drama surrounding contestants on its reality series “Tough Enough.”
Fans will get to look through the eyes of the competitors during dramatic training sessions and competitions through daily streams leading up to the weekly premieres of the new reality series, WWE announced on Friday. “WWE Tough Enough” premieres on Tuesday, June 23 at 8 p.m. ET on USA Network.
The @WWEToughEnough account on Periscope will also feature guest appearances from the show’s host, WWE Superstar Chris Jericho, Tough Enough judges WWE Hall of Famer Hulk Hogan, WWE Superstar Daniel Bryan and WWE Diva Paige, along with other WWE superstars and divas.
“WWE is already best in class when it comes to utilizing Twitter to engage with their massive global fan base,” Danny Keens, head of North American sports partnerships at Twitter, said.
“Periscope allows anyone in the world to share and experience live video, and now fans of WWE’s Tough Enough can further engage with talent from the show live in real-time,” he said. “WWE is removing another barrier and allowing fans to have a deeper connection with their favorite WWE stars.”
With the daily Periscope streams showing behind-the-scenes action, “Tough Enough” could revolutionize the approach to competition shows. “This is gonna change the genre we know as reality TV because this is gonna be the show that never goes off the air,” Hogan told TheWrap.
“WWE Tough Enough” premieres on Tuesday, June 23 at 8 p.m. ET on USA Network.