How Xumo Became an Acquisition Target: Active Users Jump 60 Percent With Push Into Free Movies

Ad-supported streaming service now reaches 5.5 million active users

Last Updated: March 4, 2019 @ 7:00 PM

Xumo, one of the biggest ad-supported streaming platforms, is ramping up at time when rivals like Pluto TV have become acquisition targets.

The eight-year-old company now reaches 5.5 million active users each month, a 60 percent increase from eight months ago, according to Xumo senior VP of content Stefan Van Engen. Users are also spending more time on the platform — about four hours per session on average, he said.

Xumo’s success has made it an acquisition target. Van Engen declined comment on a recent Variety report that Sinclair Broadcast Group was in talks to purchase the company, nor on the company’s revenues; Sinclair did not respond to requests for comment. But media giants are keenly interested in the OTT space: In January, Viacom announced the $340 million acquisition of Xumo’s chief rival, Pluto TV.

Helping drive this growth, Van Engen told TheWrap, is the company’s recently launched Free Movie Channel, a linear-like channel that airs a mix of just over 8,000 titles in mostly comedy, drama and sci-fi.

When Xumo users watch the channel, there’s a 90 percent chance they’ll…

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