How Ad-Supported Streamer Xumo Aims to Quadruple Time Spent on the Platform This Year

“Our goals are aggressive,” Xumo SVP of Marketing and Content Operations Fern Feistel says

The ad-supported OTT content provider Xumo has an ambitious goal for this year: to quadruple the number of hours that its 5.5 million monthly active users stream on its owned-and-operated properties.

In 2018, Xumo’s O&O services accounted for half of its total hours streamed, company’s newly appointed SVP of marketing and content operations Fern Feistel. If all goes according to plan, its O&Os will contribute over 80% of total hours streamed by the end of 2019.

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