Sunday’s “Yellowstone” Season 3 finale was 2020’s most-watched cable telecast, excluding news and sports, lassoing 5.2 million total viewers, according to Nielsen’s Live + Same Day ratings.
That’s a series record for the Paramount Network western — and by a lot. The 5.2 million viewers is 1 million viewers north of the previous series record.
Comparing last night’s finale to last season’s finale, Sunday’s total-viewer tally soared +84%, with a +71% increase among adults 18-49.
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“Yellowstone” stars Kevin Costner as John Dutton, who controls the largest, contiguous ranch in the United States. Amid shifting alliances, unsolved murders, open wounds, and hard-earned respect; the ranch is in constant conflict with those it borders; an expanding town, an Indian reservation, and vicious business rivalries.
The Paramount Network original drama is co-produced by 101 Studios. Co-created by Taylor Sheridan and John Linson, “Yellowstone’s” executive producers include John Linson, Art Linson, Taylor Sheridan, Kevin Costner, David C. Glasser, Bob Yari and Stephen Kay.
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In February, “Yellowstone” was renewed by Paramount Network for a fourth season. Simultaneously, ViacomCBS signed Sheridan to an overall deal.
Sheridan’s deal covers multiple projects Chris McCarthy’s Entertainment & Youth Studios. Glasser and 101 Studios will executive produce all projects under the deal. Keith Cox, president of ViacomCBS Entertainment and Youth Studios, will oversee the projects.
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