YouTube’s dominance during coronavirus lockdowns has been challenged by TikTok, which has seen a 150% surge in usage compared to last May
YouTube and TikTok have dominated the time kids spend watching content while sheltering in place, according to a new study from Qustodio, a software company specializing in parental control programs.
In May, American children between the ages of 4-15 years old watched nearly 100 minutes per day on YouTube on average, according to the study — up 75% from the same time last year. Worldwide, the average comes to 85 minutes per day spent surfing YouTube. (It should also be pointed out YouTube positions itself as a video site for kids 13 and older — and even has its own spinoff YouTube Kids app dedicated to younger children. Still, kids seem to prefer original YouTube.)