The new, self-proclaimed “compassionate” version of Logan Paul still isn’t advertiser-friendly, according to YouTube.
The vlogging star had ads on his YouTube page temporarily suspended, with the streaming giant pointing to his “recent pattern of behavior” factoring into its decision.
“After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels,” a YouTube spokesperson told TheWrap. “This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community.”
Paul caused an uproar after posting a video of a dead body hanging from a tree in Japan’s “Suicide Forest.” The 22-year-old took several weeks off in the aftermath, but returned with a clip on suicide prevention.
“As a society, as human beings, we just have to be more compassionate,” said Paul at the time. “And that includes me, too. That’s something I’m learning along this journey.”
But less than three weeks later, Paul has found himself in YouTube’s crosshairs. The Google-owned company noted Paul encouraged his 16 million subscribers to do the Tide Pod challenge and tasered a rat in his video earlier this week.
YouTube didn’t say how long the suspension will last, but it’ll hit Paul’s wallet hard: he pulls in an estimated $1.2 million from ad revenue each month.