YouTube TV is raising its monthly subscription fees 25% to $50 per month following the streamer’s new content agreement with Discovery, which was announced Wednesday morning. The new pricing takes effect starting April 10 for new customers, while existing subscribers will see their bill increase after May 13.
Under the agreement with Discovery, HGTV, Food Network, and TLC channels are now available to YouTube TV subscribers. Other Discovery-owned channels coming to the service include The Discovery Channel, Investigation Discovery, Animal Planet, OWN, Travel Channel, and MotorTrend. Discovery’s content will also be made available through YouTube TV’s video-on-demand service.
“We are proud to partner with YouTube to deliver our beloved networks, talent and programming to YouTube TV subscribers,” said Eric Phillips, president of affiliate distribution at Discovery. “This agreement highlights how much viewers love our brands and the high value that passion has in the marketplace, and underscores YouTube TV’s commitment to offering high-quality programming to subscribers.”
“We’re thrilled to add the Discovery channels to YouTube TV, which has been a key ask from our subscribers,” added Lori Conkling, global head of partnerships for YouTube TV. “We launched YouTube TV to showcase the best of live TV through a simple and modern experience. Today’s announcement delivers on that promise as we continue to build a new way to experience your favorite TV shows.”
Launched in 2017 for $35 per month, this is YouTube TV’s second price increase. In 2018, the company raised its monthly fees to $40 after adding a slate of channels from Turner that included TNT, Adult Swim, TBS, CNN, Cartoon Network, truTV, Turner Classic Movies, NBA TV and MLB Network.