YouTube Unveils Music Award Nominees: It’s Lady Gaga vs. Miley Cyrus

Avicii, Earl Sweatshirt and M.I.A join Arcade Fire, Gaga and Eminem as performers

Lady Gaga and Miley Cyrus will compete against Barack Obama. Eminem will do battle with a trio white rappers and a boy band. Gangnam Style gets the Harlem Shake.

Those are just a few of the nominees for YouTube’s first ever Music Awards show, which is set for Nov. 3. YouTube will hand out awards in six categories during a show hosted by Jason Schwartzman and Reggie Watts.

As promised, the nominees include mainstream recording stars and those unknown to older listeners but idolized by YouTube’s audience of more than one billion. Data determined the nominees, but fans can now vote online.

Nominees in two categories — Video of the Year and Artist of the Year – primarily consist of major stars like Gaga, Eminem and Justin Bieber that have also amassed large followings on YouTube.

Also read: YouTube Pioneer Phil DeFranco to Launch First New Channel for Discovery (Exclusive)

The main exception is YouTube stars Epic Rap Battles of History, one of four to earn nominations in both categories alongside One Direction, Macklemore & Ryan Lewis and Justin Bieber.

Nominees in two other categories – Response of the Year and YouTube Phenomenon – consist entirely of artists or memes that owe their popularity to YouTube, like Lindsey Stirling and the Harlem Shake.

As with most music awards shows, the main presentation will be the performances, some of which will be pre-recorded in cities across the globe and air before the live show begins. Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator and Walk off the Earth will all perform live, YouTube announced on Monday, joining previously announced participants Eminem, Lady Gaga and Arcade Fire.

Spike Jonze is the creative director for the show, which Vice and Sunset Lane Entertainment are executive producing.

Here is the full list of nominees:

Video of the Year:

Epic Rap Battles Of History
 — Barack Obama vs Mitt Romney

Demi Lovato –­ Heart Attack

Girls’ Generation –­ I Got A Boy

Justin Bieber (feat. Nicki Minaj) –­ Beauty And A Beat

Lady Gaga ­– Applause

Macklemore & Ryan Lewis (feat. Mary Lambert) –­ Same Love

Miley Cyrus ­– We Can’t Stop

One Direction ­– Best Song Ever

PSY ­– Gentleman

Selena Gomez –­ Come & Get It

Artist of the Year:


Epic Rap Battles of History

Justin Bieber

Katy Perry

Macklemore & Ryan Lewis

Nicki Minaj

One Direction



Taylor Swift

Response of the Year:

Boyce Avenue (feat. Fifth Harmony) –­ Mirrors

Jayesslee ­– Gangnam Style

Lindsey Stirling and Pentatonix ­– Radioactive

ThePianoGuys –­ Titanium / Pavane

Walk Off the Earth (feat. KRNFX) –­ I Knew You Were Trouble 

YouTube Phenomenon:


Gangnam Style

Harlem Shake

I Knew You Were Trouble

Thrift Shop

YouTube Breakthrough:

Kendrick Lamar

Macklemore & Ryan Lewis

Naughty Boy



Innovation of the Year:

Anamanguchi — Endless Fantasy

Atoms For Peace –­ Ingenue

Bat For Lashes ­– Lilies

DeStorm –­ See Me Standing

Toro Y Moi –“Say That”