Twenty First Century Fox is getting in on theSkimm, leading the way in an $8 million B funding round.
TheSkimm is a multi-platform audience company that curates news, events and information for millennials — targeting young women especially. Founded by Danielle Weisberg and Carly Zakin, theSkimm reaches more than 3.5 million active subscribers with its core product, the Daily Skimm newsletter, the company stated.
Last month, theSkimm expanded its product offering to include Skimm Ahead, a paid subscription app, which debuted as No. 1 in the News category and No. 9 overall in the app store, per a Wednesday media release. TheSkimm’s future plans include original video content, produced and distributed under a new umbrella called Skimm Studios.
“We were immediately impressed with theSkimm’s unique editorial voice, and by their ability to drive meaningful engagement with their community of users,” said Randy Freer, president and chief operating officer for 21CF’s Fox Networks Group. “Carly and Danielle have mastered the art of building community and have quickly proven they can effectively expand their suite of products to serve their ever growing audience. We look forward to supporting theSkimm’s growth, and are confident that this investment marks the beginning of a long and successful creative partnership.”
“21CF had an immediate understanding of the power of our community and our commitment to build a multi-platform audience company,” added Weisberg and Zakin. “When it comes to building brands with a singular focus on audience engagement, 21CF is the best in
Twenty First Century Fox was joined in this round by existing investors RRE Ventures, Greycroft Partners and Homebrew.