A+E Networks Names Lance Still SVP of Branded Content

Santosh Mathai promoted to Vice President, Data, Analytics & Strategic Sales Partnerships, Ethan Heftman and Mary Kang promoted to Vice President, Ad Sales

Getting your Trinity Audio player ready…

A+E Networks is expanding its ad sales division with four new executive appointments, the studio announced Wednesday.

Lance Still has been named Senior Vice President of Branded Content, while Santosh Mathai has been promoted to Vice President, Data, Analytics & Strategic Sales Partnerships and Ethan Heftman and Mary Kang are both being promoted to Vice President, Ad Sales. Additionally, Kevin McGaw will join A+E Networks in the newly created role of Vice President, Ad Sales Marketing.

Still comes to A+E from the Weinstein Company, where she served as Executive Vice President, Promotions & Integrated Marketing. She also previously served as Executive Vice President, National Promotions at New Line Cinema.

Heftman joined A+E in 2013, after a lengthy stint at Initiative Media. Kang joined A+E in 2013, and had worked on the agency side for 14 years, with her last position as Senior Vice President, Strategic Investment Director for Procter & Gamble.