Why Alicia Keys, Twenty One Pilots and Donald Glover Are TV’s Social Media MVPs of the Week

The week’s most emotionally reacted-to TV personalities and characters

donald glover tca social media
Getty Images

A “Voice” coach, two musicians from a swing state and FX’s newest auteur got viewers talking passionately on social media over the past week.

The Wrap has partnered with Canvs, a language analytics company that measures emotions around content, for a weekly look at the characters and stars that have TV viewers worked up on social media. The data below covers the past seven days (Oct. 5-11) and is drawn from the most emotionally reacted-to broadcast and cable television shows. Because we — and we’re guessing you — need a break from politics, for the purposes of this analysis we excluded presidential debate-related tweets.

Of the 20,574 (Emotional Reactions) ERs on social media surrounding Monday’s episode of “The Voice” on NBC, 16 percent were prompted by judge/coach Alicia Keys, overshadowing Miley Cyrus (12 percent), Adam Levine (9 percent) and Blake Shelton (9 percent).

http://twitter.com/sIytherowan/status/785647946780045312

Of the 54,176 ERs on social media surrounding “Saturday Night Live,” 16 percent were prompted by musical guest Twenty One Pilots (Tyler Joseph and Josh Dun), a duo that hails from Columbus, Ohio, overshadowing guest host Lin-Manuel Miranda (“Hamilton”), who was name-checked in 9 percent of the episode’s ERs.

Of the 23,967 ERs on social media surrounding Tuesday’s episode of FX’s “Atlanta,” 19 percent name-checked series creator and star Donald Glover (pictured). He plays Earnest “Earn” Marks, a manager in Atlanta’s rap music scene, but as we’ve noted in this space before, viewers seem so aware that “Atlanta” is his baby that they’re more inclined to name-check Glover than the character he plays.

https://twitter.com/saratnotciroc/status/786037468487360512

https://twitter.com/User_426/status/786053085051297792

Comments