In broadcast first, network will put full-length shows on video site for free -- in Britain.
Cookie Jar Wants to Be Hulu for Kids
Canadian television company is launching Jaroo.com.
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Jaroo comes to the Internet on Tuesday with the aim of being a sort of Hulu for kids.
Jaroo.com is from Cookie Jar Entertainment, the 5-year-old Canadian company that doubled its library last year when it purchased DIC Entertainment for $83 million.
Jaroo launches with 50 TV series and 500 episodes, though it is digitizing its library of 6,000 episodes to ensure fairly rapid growth, said Ken Locker, senior vp digital media.
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