Twitter Amplify’s newest partner is also its first with a global news broadcaster.
The social media video advertising platform and BBC Global News have teamed up to produce a new new in-Tweet broadcast, #BBCTrending, a new series of short form video broadcasts that will will launch later this fall. The broadcast will tackle the day’s trending phenomena on social media.
#BBCTrending will be distributed to the 4.8 million followers of the BBC international news Twitter handle. The service will leverage the BBC’s 24-hour video production, global news-gathering and monitoring operations.
“This new collaboration harnesses our global reach and news-gathering capabilities to bring our advertising partners clever and impressive products,” said James Montgomery, director of Digital & Technology at BBC Global News Ltd. “Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to series, including “Top Gear.”