Ratings: ‘Better Late Than Never’ Debut Scores After ‘AGT’

Ignoring ABC’s primetime game show adaptations, NBC reality series is top summer launch

Better Late Than Never

The NBC reality show “Better Late Than Never” debuted Tuesday to the summer’s top demo rating and overall eyeball count for a brand-new series.

Starring Henry Winkler, William Shatner, Terry Bradshaw, George Foreman and Jeff Dye, the bucket list alternative comedy earned a 1.6/6 rating in the key 18-49 demographic and 7.4 million total viewers. Of course, lead-in “America’s Got Talent” is mostly to thank for that strong tune in.

NBC was first in ratings with a 2.1 rating/8 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 9.8 million, according to preliminary numbers. “AGT” at 8 p.m. ET earned a 2.4/9 and 11.1 million viewers. “Better Late Than Never” followed.

CBS and ABC tied for second in ratings, both with a 0.8/3. CBS was second in total viewers with 5.7 million viewers, ABC was third with 3.5 million viewers.

For CBS, sandwiched between reruns, the 9 o’clock “Zoo” had a 0.8/3 and 4.9 million viewers.

For ABC, “Bachelor in Paradise” at 8 p.m. ET posted a 1.4/6 and 4.9 million viewers. The after-show at 9 got a 0.7/3 and 2.8 million viewers. A retrospective of “The View” at 10 received a 0.4/2 and 2.7 million viewers.

Telemundo was fourth in ratings with a 0.7/3 and in viewers with 1.62 million.

Univision was fifth in ratings with a 0.6/2 and in viewers with 1.55 million.

Fox was sixth in ratings with a 0.4/2 and in viewers with 1.3 million, airing repeats.

The CW was seventh in ratings with a 0.2/1 and in viewers with 770,000. Following a rerun, “MADtv” at 9 p.m. ET managed a 0.2/1 and 656,000 viewers.

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