CBS has the only network morning news broadcast to boast a year-to-year increase
“CBS This Morning” finished behind rivals “Good Morning America” and “Today” during the week of February 22, but it was the only network morning news broadcast to add viewers from the same period last year.
Charlie Rose, Gayle King and Norah O’Donnell’s program grew 6 percent in viewers and 11 percent in the key demographic of adults age 25-54.
ABC’s “GMA,” meanwhile, is down 17 percent in viewers and off 26 percent in the demo. NBC’s “Today” is down 7 percent in viewers and dropped 6 percent in the demo.
“GMA” averaged 5.05 million total viewers to finish first despite the year-over-year decline. “Today” won the key demo with 1.89 million viewers age 25-54, edging “GMA” (1.72 million).
“CBS This Morning” finished third in both categories even while it showed the most growth, so it seems all three networks have something to celebrate.