The London-based editorial tech company will be integrated into Condé Nast’s existing content platform, copilot
Conde Nast has acquired Poetica, a London-based editorial tech company. On Tuesday, Conde Nast executive vice president and chief digital officer Fred Sanataria announced the move which aims to expand the company’s portfolio of digital products.
Poetica will be integrated into Condé Nast’s existing content platform, copilot, and will remain based in London.
“Condé Nast is building the best possible editorial platform to manage and deliver content from our world-class team of writers, editors, designers and photographers,” said Santarpia. “We started with our proprietary content platform system, copilot, and with the addition of Poetica, we significantly advance our mission of providing our edit teams the enhanced ability to collaborate on content creation in real time, on any device.”
Poetic brings a team of engineers, designers and a new editorial product to Condé Nast. The goal is to enhance the company’s ability to deliver content to audiences across all platforms.
Poetic co-founder and chief executive officer Anna Maybank says, “we’ve found the perfect partner to bring Poetica’s technology to the best content creators in the world.”