Dave Franco is randomly attacked by Kevin Hart in a wacky new ad for Madden NFL 15 released Friday by video gamemakers EA Sports.
The almost four-minute long commercial-music video called “Madden Season,” starts off innocently enough with Hart walking up to Franco’s beautiful mansion and frantically knocking at his beautiful door.
See video: Watch Outtakes from Conan & Dave Franco’s Creepy Tinder Segment
“Kev, what’s up?” Franco asks. Hart’s only response is a cold, hard, inexplicable slap to the face.
“It’s Madden season,” informs a chorus of cheerleaders/back-up dancers who appear behind Hart randomly, as if paying unneeded homage to Gwen Stefani‘s 2005 video “Hollaback Girl.”
And it only gets worse.
Eventually there’s rapping, too. The lyrics are literally “Blah, blah, blah, blah.” Finally there’s a showdown between the “Ride Along” star and the “21 Jump Street,” with the two of them facing off in a game of Madden NFL 15 in front of Franco’s burning mansion, which now looks considerably less beautiful.
Also read: Sherri Shepherd Joins Ice Cube, Kevin Hart in ‘Ride Along 2’ for First Post-‘View’ Gig
NFL all-stars LeSean McCoy, Colin Kaepernick and Richard Sherman are all involved, but it there is little redeeming about their appearances.