“The Real,” the daytime talk show hosted by Tamar Braxton, Loni Love, Adrienne Bailon, Jeannie Mai and Tamera Mowry-Housley, has been sold to all Fox owned and operated stations, as well as a second airing on BET.
“‘The Real’ brought viewers a unique combination of elements that were missing from daytime, a real, multi-cultural conversation about issues that women of all ages are talking about,” Warner Bros. Domestic Television Distribution president Ken Werner said in a statement.
Shooting in Los Angeles, it will debut in Fall 2014 on 18 FOX-owned stations, including New York (WNYW), Los Angeles (KTTV), Chicago (WFLD), Philadelphia (WTXF), Dallas (KDFW), Boston (WFXT), Atlanta (WAGA), D.C. (WTTG), Houston (KRIV), Detroit (WJBK), Phoenix (KSAZ), Tampa (WTVT), Minneapolis (KMSP), Orlando (WOFL), Charlotte (WJXY), Memphis (WHBQ), Austin (KTBC) and Gainesville (WOGX).
It will also have a second airing window on BET. “We are thrilled that ‘The Real’ will be joining our line-up next year,” said BET Networks’ Original Programming president Loretha Jones. “It is a fun and exciting show that our audience will enjoy and a perfect complement to our programming slate.”
From Telepictures Productions and WB TV Distribution, “The Real” aired in seven markets this past summer for four weeks. The run showed that “The Real” improved slightly over its lead-in and grew double digits over its run with demos, women 18-49 and women 25-54.
The trial run has become a popular way of testing shows with audiences and led to pickups for “The Wendy Williams Show” and “Bethenny.”