Lifetime’s drama saw double digit increases for Sunday’s season-ender
Lifetime is celebrating some double digit ratings gains for the season finale of its freshman drama, “Devious Maids.”
Despite airing against the highest rated Emmy Awards telecast since 2006, 3 million total viewers tuned in to the 10 p.m. broadcast on Sunday. That represents a 50 percent increase over its season premiere in June and a 16 percent increase over last Sunday’s penultimate episode.
In the key 18-49 demographic, the season finale was up 69 percent over the premiere, attracting 1.4 million viewers. In the network’s key demo of women 25-54, it attracted 1 million viewers — up 51 percent from the series debut.
The show, which stars all Latina lead actresses, was up 19 percent in its Hispanic audience.
Executive produced by former “Desperate Housewives” creator Marc Cherry and its star Eva Longoria, the season finale revealed the ongoing mystery of who killed the main characters’ friend and fellow maid, Flora.