Facebook may soon be aggregating over-the-top media services like HBO and Starz on its platform, according to a Recode report.
The social media giant is in talks with HBO, Starz and Showtime to bring their services to the platform, per Recode. The set up would be similar to that of Roku or Amazon Channels, where consumers can view the pay-TV content via Facebook as long as they are subscribed to the service.
A Facebook rep declined to comment. HBO did not immediately respond to a request for comment, but Starz replied to TheWrap and denied that they’re currently in talks with the social media company.
According to the report, Facebook would like to launch the new offering within the first half of 2019. While Facebook has not confirmed where the new product will live, it will likely be housed on the social giant’s video platform, Watch, if the report is true.
The company announced on Wednesday that Watch now reaches more than 400 million people a month and 75 million people a day, and that they spend an average time of 20 minutes on the platform. The new product would serve as a way to increase time spent on the platform and attract new consumers who otherwise would not visit Watch.
Overall, Facebook has 2.27 billion monthly active users who spend an average of 35 minutes on the platform per day, according to Nielsen data.