Fandango moved to beef up its online video offerings in a big way Thursday, announcing the acquisition of Zefr’s MOVIECLIPS.com and its network of 25 YouTube channels. Terms of the deal were not disclosed.
The online ticketing platform, which is a division of NBCUniversal, will take control of MOVIECLIPS’ massive archive of 45,000 clips — which have generated 5.2 billion views on YouTube since the network’s launch in 2009. MOVIECLIPS is the largest movie network on YouTube, averaging 200 million views per month and seven million subscribers.
The MOVIECLIPS team will transfer to work at Fandango, which will now use the network’s clips for its own website and mobile applications, as well.
“The MOVIECLIPS acquisition will further serve our fans, enhancing the Fandango experience with amazing video content available at one definitive destination,” Paul Yanover, President of Fandango, said in a statement. “This deal, along with the launch of our redesigned website and mobile apps, will provide consumers an even better way to explore and share their passion for the movies.”
Fandango sells tickets for 23,000 theaters nationwide and recently underwent a site-wide re-design.