Will ‘The Fault in Our Stars’ Force Stodgy Hollywood to Realize Social Media = $$? (Video)

The YA adaptation has been a juggernaut on social media for months inspiring fans to make GIFs, post on Facebook and watch the trailer

But Hollywood has just realized that fervor might translate into ticket sales at the box office.

Studio executives and consultants are cautious about linking social buzz to box office performance.

That has to change, as more reliable data turns social followings (and online data in general) into a predictive force.

Also read: ‘The Fault in Our Stars’ Whopping Social Media Edge: By the Numbers